 Whether
you like it or not your company will have a reputation
in the market place, with City investors, the media
and internally. A powerful and positive reputation will
do much to support the marketing and business objectives
of your organisation.
Good reputations are based on perceptions and experience
of a company in action. A communications audit, which
examines all aspects of a company's external and internal
face, and probes attitudes and awareness, can be a
powerful tool when planning future strategy and tactics.
It will also provide a measurement point from which
to benchmark performance over time.
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Communications
Audit 
Competency
Audit 
It is more important to do what is strategically right than what is immediately profitable.