Organisations are complex systems; it is therefore important that all departments project a similar image to your market place, sharing the same vision. Don’t confuse efficiency (often seen as cost savings), with the benefits from being effective. Ponder on the following matrix with your own organisation or department:

It is important that your communications strategy is clear and reflects the identity and image; try to get the right message output between Management, Marketing and Corporate communications. What are you doing today, does it help with the company strategy?

Stop, think! Do your current products match the company's electronic and traditional ways of selling, is the right ‘selling mix’ and message getting across? Think about the following and your current methods of how you communicate and sell. Remember the Internet has changed much, but is not always a ‘panacea’ if set up the wrong way!

Your sales structure, and the team's ability to deliver company aspirations will often critically be linked to good communication and marketing support. Consider your current management communications, its structure, and delivery in the market place.

Our aim is to help your ROI. Turnover is vanity, Profit is sanity, and Cash is reality!

Key Functions		Task	Team	Individual
Management Communication	Define Objectives	Clarify task Obtain info Identify resources	Assemble team Give reasons why Define accountability	Involve each person Gain acceptance
	Plan Decide	Consider options Plan time	Consult Encourage ideas Agree standards	Access abilities Delegate Agree targets
	Organise	Establish control Brief plan	Structure Answer questions	Check understanding Counsel
	Control Support	Maintain standards	Co-ordinate Relieve tension	Guide & encourage
	Review	Evaluate results against objectives	Recognise team's success Learn from setbacks	Appraise perfromance Identify training needs

Source: Leadership Development Lrd 1994 - Mgt. Course Schematic Model adapted from work by John Adair